Influencer Marketing will become commonplace as SEO or any other marketing tool. In 2022, even above short-form video marketing, 34% of marketing professionals plan to invest in influencer marketing. Also, out of the 57% that already use influencers and believe in its effectiveness, 46% of them plan to increase investments in 2022.
How have influencers become such a widely used marketing tool? Well, influencers often know what they are doing on the platform they are engaged on. They already have followers that find the information they provide as valuable and have become masters at their craft. Think about it, have you ever wanted to know about the reviews on a website, are they actually true? How about this… you are scrolling through your social media feed and find a video of someone credible (instead of just some angrily written essay, or a few adjectives based off a promotion of 50% if they left a review). In addition to the credibility, they just bought that new water bottle you wanted to know more about, they have a quirky-yet engaging personality, mix in some catchy music in the background and “Voilà !”, you are now sending a request to follow them on Instagram and looking for more endorsements!
If you are interested in trying out an influencer in your own industry, start with a micro-influencer. These social media promoters typically have a following of thousands to tens of thousands (which isn’t too shabby). They usually are part of a specific niche of thought leaders and because they are everyday people their following is more likely to trust their opinions and recommendations.
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